Thursday, October 15, 2009

Viola! The New Airborne

I present to you the fresh new face of Airborne.  A bubbly logo reflective of the new brand personality and effervescent qualities of the product itself; a new solitary recyclable plastic bottle (as opposed to the previous bottle inside a box) with a cover that doubles as a fridge magnet; and a new tagline: "Happiness is Airborne," that promotes the spreading of happiness and the spreading of news about Airborne.

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