Monday, December 14, 2009

I should be sleeping...

...but instead I'm designing a typeface. Woo!  I'm having a blast with it so far.  If only there were more hours in the day...or night. 
Semele and Zeus are the two that made the cut for my wine characters, and since we are limited to designing with only typography, not only do I have to coordinate the wine traits to the character traits, but the typefaces I use have to correspond as well. 
I'm aiming to blend contemporary design with some old greek patterns, art, and typefaces.
For Zeus, its a thick and beefy sans with some unique quirks to articulate a full-bodied red Cabernet Sauvignon with a sweet spice finish.
For Semele, we're looking for a combination of elegance and a powerful build; afterall, she overcame her mortal death and came back to life to reside on Mount Olympus.  The typeface I'm making will be thick and sophisticated to show her strength, yet suave to evoke the alluring side of her persona and the lemon zest of the White Pinot Grigio she is paired with.

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